Join Our Mailing List
Turbo Products Home
Fuel Additives Online Store
Turbo Products Diesel
Turbo Products Turbo
Performance Products Performance
Fuel Additives Fuel
Racor Filtration Racor
news News
links Links
referrals Service/Repair
Fuel Additives Site Map
About Diamond Diesel and Turbo About Us
Contact Us Contact Us

Diamond Diesel Service, Inc., Auto Repair & Service - Diesel, Oakland, CA

Official PayPal Seal
Back To Diesel Products>AUTOS: Mercedes Diesel Sales Lagging

Despite fuel savings, modest extra cost and green credentials, Blutec models are slow sellers.

The Mercedes-Benz ML350 Blutec diesel touts excellent drivability and much-improved fuel mileage, yet it sells far fewer than the gasoline versions. (Photo: Mercedes-Benz
Mercedes-Benz offers a clean-diesel Bluetec version of each of its large utility vehicles, the R-Class, GL-Class and M-Class, along with a Hybrid version of the ML. But even combined, the standard gasoline versions of these vehicles are far outselling their greener counterparts that don't cost much more.

In the case of Mercedes' R-Class luxury people-mover, only about five percent in the U.S. are purchased in Bluetec form, even though the 2010 Mercedes-Benz R350 Bluetec costs just $1,500 more than the V-6 gasoline R350 (2011 prices are pending but won't change significantly).

We find that a little puzzling, as after a recent First Drive of the spruced-up 2011 Mercedes-Benz R-Class, the R350 Bluetec in particular remains one of our favorite long-distance road-trip vehicles.

The R-Class people mover, already a niche product for Mercedes, sells almost no Blutec diesel versions. With its cavernous interior and adult-size seating for six (or up to seven), the R-Class is a step above minivans for anyone who places the priority on passenger comfort. And with the diesel, it has plentiful load-stomping torque yet can return fuel economy in the mid-20s, which is quite the feat considering its more-than 5,000-pound curb weight.

No way around it, the R-Class has been a slow seller. M-B has sold around 3,000 R-Class models per year in the U.S. It sells many times more boxy GL-Class SUVs, and some months its M-Class sales have exceeded annual R-Class sales. But even for the slightly truckier (in image) GL and ML models, only about 12 percent are Bluetec diesels.

Among older M-B models, diesels have had much better resale value, so combined with the better fuel economy and drivability, we find the economics a no-brainer.

As a surprising number of shoppers still turn their noses up at diesel, Mercedes-Benz is covering all the bases; in addition to its Bluetec, the ML450 Hybrid first went on sale – or rather, on lease – late last year. The automaker is offering it only under a special lease, either at $659 per month for a 36-month lease or $549 per month for a 60-month lease.

With a 275-hp, 3.5-liter V-6 and an electric-motor system that brings output to a combined 340 horsepower, the ML450 Hybrid has roughly the same power as the gasoline V-8-powered ML550, while its EPA ratings are 21 mpg city, 24 highway. The packaging isn't any different than the standard ML; the liquid-cooled nickel-metal-hydride battery pack is stored under the rear cargo floor.

But so far, the ML450 Hybrid hasn't exactly been screaming off dealers’ lots either. The automaker has been moving ML450 Hybrids at only about 80 per month.

Back in the 1980s, more than 75 percent of Mercedes vehicles sold in the U.S. were diesels, and that was when they were dirty and had dubious drivability. In recent years, all the pro-diesel popular buzz has not materialized into sales, even when the diesels are genuinely night-and-day better than the old versions: quieter, cleaner, more powerful and more refined.

Mercedes-Benz officials explicitly told us that it's a question of demand, not supply, especially in the case of the Bluetec models, and that it would return to a higher level of diesels only if the market supported it.

Can't Find What You're Looking For?
Contact our the nearest store.
2550 East 12th Street
Oakland, CA 94601
(510) 532-8500
fax (510) 532-1026
map info and more..
2785A Del Monte Street
W. Sacramento, CA 95691
(916) 371-5223
fax (916) 371-5653
map info and more..
840 Marietta Way
Sparks, NV.89431
(775) 358-8282
fax (775) 358-8773
map info and more..

Home | Diesel Products | Turbo Products | OnLine Store | Privacy Policy |Contact Us
Diamond Diesel and Turbo Service Inc.© 2009